09 August 2022
The Namibia Training Authority (NTA) and the Namibian Broadcasting Corporation (NBC) have entered into an agreement for the production of ‘Live Your Passion’.
The soon-to-be-launched third season of the ’Live Your Passion’ marketing and sensitization campaign, profiles technical/vocational career practitioners as ambassadors/ champions and is a key vehicle the NTA applies in promoting technical and vocational career paths.
According to Muvatera Ndjoze-Siririka, Acting CEO of the NTA), deciding what to become in life is perhaps one of the most important decisions a young person will make.
“In demystifying the dominant societal perceptions around such careers, the NTA advocates for our country’s youth to take up technical and vocational career options and to reject the negative perceptions of such options as low-status selections, which hold limited prospects for individual career growth,’ says Siririka.
As part of their shared endeavour to promote technical and vocational options, the NTA is partnering with NBC for a third instalment of the very successful multi-media advocacy campaign under the theme ‘Live Your Passion.
This theme is based on the famous saying by the Chinese philosopher, Confucius, who said: “Find a job you love and you will never work a single day in your life”.
“This quote teaches us that we are all at our best when we allow our passion to lead the way. It forewarns us to recognize the kind of work that makes us fulfilled. Because ultimately, if we are not fulfilled by the work we choose to do, we will not be happy,’ shares Siririka.
NBC Director General, Stanley Similo highlighted NBC’s excitement at the prospect of a new season of inspiring content. We look forward to getting the work off the ground and to the day when we can stage an official launch of this very important national advocacy campaign. Preparations have started in earnest and the very first shoots have been lined up for as early as next week.
“Rest assured of NBC’s commitment to the work that lies ahead. It goes without saying that NBC will meet the expectations in terms of production quality, as was the case with WorldSkills Africa 2022,” says Similo.
The Service Level Agreement captures deliverables for the production and broadcast of altogether twenty new career profile video sets.